Revolutionizing the Digital Presence of a Plastic Production Giant

Problem

‍The client faced several challenges that hindered their business growth:

• Outdated website that was visually unappealing and not user-friendly.
• Lack of an e-commerce component, limiting their ability to scale sales online.
• SEO limitations, making it difficult to attract organic traffic and achieve higher rankings.The company needed a robust solution to modernize its web presence and enhance its competitive position in the market.

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Solution

‍ProSense approached the project with a customer-first mindset, ensuring the new system aligned with the client's business goals. Our unique approach included:

• Customer Journey Mapping (CJM) to better understand the user experience, ensuring every customer interaction would be seamless.
• Partnered with an external design team for UI/UX, while we developed a flexible and expandable back-end architecture, making future additions and updates smooth.
• Built the platform to be SEO-optimized, ensuring that the website could grow in visibility and ranking as the business expanded.
• Developed a custom e-commerce component, enabling wholesale purchases and allowing the company to diversify revenue streams by catering to larger clients online.

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Execution

‍Our team tackled the project in a series of Agile sprints, focusing on building a scalable, secure, and performance-driven solution. Key stages included:

1. Mapping customer journeys to design an intuitive experience for both new visitors and returning customers.
2. Creating a scalable infrastructure that allowed easy expansion into new business verticals, including a geo-dependent product catalog based on user location.
3. Integrating a seamless e-commerce platform that allowed users to make bulk purchases and select shipping options directly from the website.
4. SEO-first development: implementing tools and techniques that maximized the client’s search engine rankings, increasing visibility from launch.
5. Faced with the challenge of integrating the system with legacy data, we built custom scripts to migrate old product information into the new site structure, avoiding downtime during the switchover.

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Results

‍The impact of the project was immediate and measurable:

• SEO performance skyrocketed, with traffic increasing multiple times within the first few months of support. The site now ranks highly for all target keywords, driving significant new business.
• E-commerce integration led to new revenue streams, simplifying the process for customers to place bulk orders online.
• The new platform allowed the company to integrate a new business branch within weeks, highlighting the flexibility and scalability of the solution.
• User engagement metrics, including time on site and pages per session, dramatically improved, proving the site's effectiveness.

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ProSense delivered a future-proof solution that transformed the client’s digital presence. By collaborating closely with the client and creating a tailored, expandable platform, we enabled them to take advantage of new business opportunities and significantly increase their market share.

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