Delivering an Engaging Educational Platform for Pharmaceutical Professionals

Bausch+Lomb, a leader in ophthalmology and pharmaceuticals, sought to create an educational platform targeting pharmaceutical professionals. The primary objective was to offer doctors access to webinars, articles, and certification courses that would contribute to their professional growth.

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Problem

Bausch+Lomb faced a challenge: they needed a user-friendly website that would not only deliver educational content but also incentivize doctors to stay engaged. The core aim was to offer certified learning opportunities in an engaging way while fostering continuous professional development.

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Solution

ProSense took on the project by developing the Bausch.Expert website, a platform tailored to professionals in the pharmaceutical sector. We implemented an intuitive design for easy access to educational materials. To maximize user engagement, we incorporated a gamification system where doctors earned points and badges for course and webinar completion. This strategy transformed the educational experience from merely informative to interactive and rewarding.

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Execution

Our team followed an agile approach, starting with comprehensive research into the specific needs of pharmaceutical professionals.

• Design & Build: A clean and user-centric design was developed to ensure seamless navigation through educational content. The backend was powered by a robust system that allowed for easy content updates and scalability.
• Gamification Integration: To create a more engaging learning environment, we designed a points and badge system for course completions, making the platform more dynamic and encouraging doctors to achieve milestones.
• Testing: We ran multiple user tests to ensure that the platform met high standards of performance and usability, particularly for professionals with time constraints.
• Challenges: One of the challenges involved ensuring seamless integration with existing educational content and certificate systems while keeping the interface simple. Through continuous collaboration with the client, we resolved these issues swiftly, showcasing our adaptability.

Results

The Bausch.Expert website became a key educational resource, with measurable success:

• Increased Traffic: SEO optimization and engaging content led to a significant increase in traffic.
• Higher Engagement: The gamification system boosted course completion rates and repeat visits, with doctors actively pursuing points and badges.
• Professional Growth: The platform has provided hundreds of doctors with certifications, enhancing their professional development.

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Our tailored approach and collaborative partnership with Bausch+Lomb resulted in a successful platform that exceeded client expectations. The integration of gamification provided a unique, engaging educational experience, setting a new standard in the industry. For businesses seeking personalized software solutions that deliver measurable results, ProSense is the partner you can trust. Contact us today to explore how we can help you achieve similar success.

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