3D visuals and CJM boosted brand trust

Our client, Bausch+Lomb, is a global leader in the pharmaceutical industry. They approached us to develop a website for their dental gel product, Holisal, aiming to present it effectively for both adults and children in an engaging, user-friendly format.

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Problem

Bausch+Lomb needed a website that would clearly convey the benefits of Holisal to both adults and children, demonstrating the product’s versatility. The challenge was to ensure the website was not only informative but visually engaging, guiding users through the benefits of the product seamlessly.

Solution

To address these needs, ProSense designed and developed a custom website for Holisal. Our approach centered on creating a Customer Journey Map (CJM) that simplified navigation and helped users find relevant information easily. We also implemented 3D technology to provide interactive visualizations, allowing users to see the product’s suitability for both children and adults in an innovative and engaging way.

Execution

Our team took a methodical approach in developing the site.

• We started by designing the CJM, ensuring users could intuitively navigate to product details.
• Next, we incorporated 3D visualizations of the product to enhance user experience and boost engagement.
• We also implemented SEO optimization from the start, ensuring strong online visibility post-launch.
  Challenges arose in creating interactive 3D elements, but our technical team collaborated closely with the client to deliver a smooth and engaging user experience, reflecting our commitment to client collaboration and adaptability.

Results

The Holisal website achieved remarkable success:

• Increased user engagement through intuitive navigation and interactive 3D visuals.
• Boosted brand trust by clearly demonstrating the product’s benefits for both adults and children.
• Improved SEO performance, helping the site quickly rank in search engines and draw in organic traffic.

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This project successfully positioned Holisal as a trusted, versatile product, clearly presented to users. Working with ProSense allowed Bausch+Lomb to leverage personalized, innovative solutions that provided measurable value and an exceptional user experience. For decision-makers seeking tailored digital solutions that drive engagement, reach out to ProSense to start your next success story.