Revamping a Website for Food Industry: From Outdated to Fast, Engaging, and Scalable

Introduction

DELICADOS, an international food company specializing in Mexican tortillas and nachos, needed a website relaunch. Their outdated platform was difficult to maintain and limited new feature implementation. To reflect their brand's premium positioning, they needed a modern, stylish, and highly functional site with optimized performance.

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Problem

The DELICADOS website was old-fashioned, lacked user engagement, and was challenging to optimize for SEO. Its slow performance and limited scalability hindered their ability to update product offerings and integrate new features effectively. They needed a modern solution that would combine aesthetics with performance while improving SEO capabilities.

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Solution

ProSense tackled the problem by mapping out a Customer Journey Map (CJM) to ensure a seamless user experience. While our partners handled the design, we built a scalable, SEO-ready e-commerce system using Nuxt for the frontend and Django for the backend. The system allows for easy expansion, enabling DELICADOS to update product lines and features without requiring developers. Additionally, a cross-referencing system was created to link products with related recipes, improving engagement.

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Execution

Our development process included creating an elegant, animation-rich website without sacrificing page load speeds. The frontend was built using Nuxt, connected to a Django-based backend via API, ensuring performance and flexibility. A challenge we faced was integrating complex animations while maintaining speed, but by optimizing assets and scripts, we achieved a smooth experience. The cross-referencing system for products and recipes was seamlessly integrated into a user-friendly admin panel, ensuring effortless content management.

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Results

The relaunch transformed DELICADOS' online presence into a fast, user-friendly, and visually engaging platform. Customers now enjoy a more interactive experience, with recipes tied directly to products, which boosted engagement significantly. The site’s SEO ranking improved, resulting in increased traffic and user engagement. DELICADOS now has a scalable solution that can grow with their business needs.

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ProSense's boutique approach ensured personalized attention, innovative technology, and measurable results for DELICADOS. Our strong client collaboration and technical expertise turned their vision into reality. Interested in transforming your digital presence? Contact ProSense today for customized solutions that drive results.

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